There’s a price to be paid for convenience. And that price is your taste buds.
Anheuser-Busch InBev and Keurig Green Mountain just announced a new joint venture aimed at developing an in-home, single-cup beverage system for alcohol. Essentially, a K-Cup for booze. The system, which has no release date or specs as of yet, would feature beer, cocktails and spirits.
Let’s count all the ways this is ridiculous:
- Nobody likes K-Cups. They’re wasteful and the coffee is awful (admittedly, I’m a Nespresso fan, so the taste problem isn’t necessarily a consequence of capsules).
- It’s based off the expensive, failed Keurig Kold system, which attempted to bring soft drinks into the home at a whopping $370 a pop.
- A system that automatically mixes cocktails might be useful — if you’re incapable of reading directions or measuring things — but there are plenty of in-home cocktail mixing systems out there.
Now, at-home 3D-printed drinks? That’s a tastier proposition.
More Like This
We're always on the scene eating, drinking and traveling near and far to bring you the best of what's happening out in the real world. Sign up for IRL now.
