NBC’s pre-Opening Ceremony day of competition Thursday took a ratings nosedive compared to its 2014 counterpart, according to The Hollywood Reporter. Freestyle skiing and men’s figure skating served as the main events of Thursday’s coverage, which attracted 14.5 million viewers. Thursday’s numbers are a 26 percent decrease from Sochi’s pre-Opening Ceremony competition, which attracted five million more audience members. Friday night’s Opening Ceremony will be a better barometer for the Pyeongchang games, though NBC will be streaming the event, which began at 6 a.m.. eastern, online throughout Friday. Winter Olympics ratings tend to fluctuate dramatically cycle-to-cycle based on time zone and location.
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