Culture

German Ad Campaign Pays Homage to the Beer Gut, Is Wonderful

It's a b .... eer!

By Evan Bleier @itishowitis
July 19, 2016 9:00 am EDT

A man will experience many things in his life: terrifying highs, dizzying lows, creamy middles.

But unless his name is Arnold Schwarzenegger, a man will never experience being pregnant.  

The closest many of us will get: a beer gut. They aren’t our unborn children, but hey, we love ‘em just the same.

Realizing this, a German beer company saluted beer-bellied dads everywhere with an ad campaign paying tribute to Annie Leibovitz’s 1991 Vanity Fair cover photo a of pregnant Demi Moore.

Featuring three shirtless men holding their beer bellies as if they were with child, Bergedorfer Bier’s “Brewed with Love” ads were awarded the Silver Cannes Lion for Print last month.

Prost:

Images courtesy of Bergedorfer/Ralph Hargarten

Evan Bleier

Evan Bleier

Evan is a senior editor with InsideHook who earned a master’s degree in journalism from NYU and has called Brooklyn home since 2006. A fan of Boston sports, Nashville hot chicken and Kentucky bourbon, Evan has had his work published in publications including “Maxim,” Bleacher Report and “The Daily Mail.”
More from Evan Bleier »

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