So riding a bike is no longer “just like riding a bike.”
Now, it’s kind of a pain in the ass (pun possibly intended).
One that involves words like “fixies,” “derailleurs” and “gain ratio.”
Bringing back the simple joy of riding — and affordably — Brilliant Bicycles, taking orders now.
Brilliant is the bike for the casual rider.
“I never got into riding because buying a bike has hurdles,” explains Adam Kalamchi, Brilliant’s co-founder. “I didn’t know where to start. It’s a frustrating experience for a non-competitive rider.”
So, Brilliant eliminates the pain points.
Gone is the jargon. To start, just go to Brilliant’s website and answer a series of questions about your riding style, height, how hilly your roads are and what colors you like.
From there, choose from two models: the Astor, an urban commuter with one, three or seven speeds, or the Mayfair, for more relaxed rides.
Starting price? $299. Free shipping, too.
When the bike arrives, it’ll take about 30-60 minutes to assemble.
As for how it rides … we asked our head designer/resident bike geek.
“I’d say it has far superior components to comparable bikes. Lot of torque. Easily cruised up Williamsburg Bridge. Solid brakes, too.”
In other words: it was like riding a bike.
Just how it’s supposed to be.
More Like This
We're always on the scene eating, drinking and traveling near and far to bring you the best of what's happening out in the real world. Sign up for IRL now.
